Visual Elevation

your brand, enhanced for the web

We know exactly how you feel – you love the concept of your brand, but recognize that it needs a bit of an update to reach its full potential. Don't fret! We'll help evolve your identity to stand out from the competition.

Visual Elevation process

we'll work with you every step of the way

When you partner with our design team, you'll be in good hands. Here's what you can expect from a Visual Elevation project with us:

Logo Mark Modernization

Working within the parameters of what exists today, we'll modernize the look and feel of your logo, leaving you with a new approach that's perfect for both physical and digital spaces.

Typography System Update

Along with updating your logo we'll take a fresh look at your brand's typography system, making updates and tweaks as needed to ensure everything reads and scales well, and feels like a good fit for your institution.

Color Palette Optimization

Our designers are experts when it comes to color. If your existing palette feels a bit out of date, we'll work with you to make updates and adjustments, all while ensuring your new assets support ADA conformance.

Design System Strategy

Good branding is an effort that extends beyond just a good logo. We'll work with you on a strategy for how your updated colors, type, and design elements can be used across a range of media to feel cohesive and stand out from your competitors.

Complete Branding Style Guide

At the end of our engagement we'll leave you with everything you need to hit the ground running – including a full style guide document that covers usage rules and suggestions for your updated brand, and a complete file library of assets.